Precision with personality

We’re an American watch company born in the Midwest: a place that gave the world magnetic tape, Post-it notes, skywriting, and supercomputers. A place with a legacy of aspiration, inventiveness, and a certain Midwest pragmatism.

Like the Midwest, our watches are equal parts utility and whimsy.

Dependable, and a little strange.

Proving serious watchmaking doesn’t have to take itself so seriously

Supremely well-made watches built for whatever the day holds: honest work, late dinners, rainy afternoons with your kids, skating with friends.

Thoughtfully made. Beautiful without needing to be babied. Our in-house watchmakers assemble, adjust, and repair our watches right here in the United States.

Built to be worn.